Because of the internet, marketing has evolved from a creative discipline within a cost center, to an analytical, measurable function that can be a significant revenue generator. You no longer have the luxury of deploying marketing campaigns without thinking about how you'll measure the results.
Your focus in a marketing campaign needs to have two functional basics. First, every business needs a fully developed system for campaign measurement. Here you can systematically review the discreet metrics associated with each campaign and adjust or discontinue campaigns as needed. The second focus would be a disciplined regimen within the analytics to justify the dollars spent on specific programs by demonstrating the success of those campaigns.
The digital revolution and the explosion of social media have profoundly changed what influences consumers as they undertake their purchasing decision journey. Do you know what exactly these influences are for your customers? Armed with this information you will be more able to construct a marketing allocation model that factors in the consumer desires and the cost-effectiveness of different points of interaction with the customer.
Why not make your marketing accountable for revenue and profits? In today's market place it is time to stop relying on guesses and gut feel when evaluating your marketing and the return on investment. If your marketing is accountable then you can easily identify those processes that are working and those that are not working. The best way to accomplish this is by to embrace analytics. One of the great things about online marketing is that you can measure everything. With this process in place, you will know what to cut and what to keep.
Analytics software such as Google Analytics has opened up a whole new world of demographic targeting. Google analytics users can see exactly where their visitors are coming from geographically, what sites are referring traffic to them, even what browsers are being used. Moreover, Google analytics is free, an indispensible digital marketing tool.
For a FREE consultation give us a quick call 503 808-0021 and find out how it might work for you. Together we can develop a plan for your business. After our discussion One of two things will happen.
1 You will love the plan and decide to implement it on your own. If that is the case, I will wish you the best and only ask that you keep in touch to let me know how you are doing.
2 You will love the plan and ask to become my client so I can personally help you execute, maximise and profit from it ASAP. If that's the case, we will knock it out of the park.
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Marketing is the process of communicating the value of a product or service to customers. The objective of marketing is attracting new and repeat customers.The final stage of marketing is NOTthe sale. It is a continous process with customers and prospects
Businesses, especially the small business needs to review what they are doing to keep the phone ringing and the doors swinging. SEO, while still important, is taking a back seat to content marketing. We have developed a FREE Tactical Plan Guide to help you with Social Media which is yours for the asking 503 808-0021.Or send us a note and ask for the guide. It is Free! Stay in front of your competitors. Your competitors are using these tools, I urge you to give it some consideration. Ask for a free consultation. It only takes 30 minutes and can be scheduled at your convenience.